Confessions of a Rebrand
I’m a perfectionist.
There I said it.
Blame it on 21 years of competitive gymnastics but I delight in control and feeling like everything in my life is based on an outcome I’ve prepared in my ideal state of mind. And wanting everything to be perfect all of the time is a tough thing to do. Try it for a day and you’ll feel loopy by the end of the day with all that you simply cannot control. Do you ever notice how the lines of my blog posts fit perfectly with the boundaries of my blog space? Have I ever shared my color-coded, perfectly-vacuumed-everyday closet? I was the girl who rewrote notes in college after each lecture to make them look ‘nicer.’ The girl who even now, can’t fathom the thought of blogging an instagram photo because it wouldn’t possibly be cohesive with the other photos I blog here. I can be terribly indecisive not because I don’t know what I want but because I think things can always be better.
I’m only in the very beginning stages of my rebrand but already, feel such incredible and positive changes in my life, both personally and professionally, largely in part to following Lara’s The Challenge (honestly go read this now). I’ve learned that progress is simply put, more beautiful than perfection. I’ve found ways to break down my days into routines that make sense and that are streamlined into productive periods of time. I’ve felt a little lighter lately. I’ve felt a little more inspired and smarter. I feel like I’m on the edge of something really big and beautiful and scary. Knowing you can and will be better is scary. But the scary unknown means you’re taking a risk that could ultimately lead to something bigger and better than where you are.
I recently made the tough decision to soon end my part time job at the flower shop. In my heart it felt like sometime soon, either my health, my marriage, my business or my personal life, was going to suffer as a result of being spread too thin. When I really sit back and analyze all that I have as mine, I had to be honest with myself and prioritize my responsibilities. I’ve been performing a juggling act lately, a really impressive juggling act may I add but I want to create a better sense of harmony and happiness for myself. You know the whole work hard, play hard adage? I’m truly working really hard over here, with no play.
I want to pop in every now and then and share my experiences with you all as I progress through this exciting transformation. My reason to rebrand (as many of you have asked me what could possibly be wrong with my current branding) is that I want to be better because I feel like the current look of Hey Gorg has potential to be more. This year is going to be incredible with nine amazing events I can hardly wait to share with you all, and using all of these incredible weddings to wrap up my first few years of business, complete with a professional logo, client experience, website, collateral and improved brand is RAD.
I’m a perfectionist. And I’m learning to be alright with not being perfect all the time.
Happy Wednesday, blogettes. Make it a wonderful day! xoxo
P.S. I have office hours now! Eeeek!!