July 2012 Archive

Confessions of a Rebrand

Guys, this happened yesterday. I didn’t even know my face (or hair; need a brush Rhi?) could do things like this.

I’m actually lying a bit though because that photo isn’t from yesterday (it’s by the wonderful Amy Carroll from our totally rad May editorial shoot which we’re sharing soon). But I was totally smiling like so. See, I had two special calls yesterday. Phone calls that got me thinking seriously about this new and improved Hey Gorgeous that’s going to happen. So many people who’ve experienced the rebranding journey with Making Brands Happen have said how remarkable the process was. That working with Lara and Emily really opens your eyes to things you would have never even considered personally and professionally. I didn’t quite understand the magnitude of what that really meant until yesterday when I hung up the phone with both of them. I spent the afternoon here in the Girl cave wearing my “You’re a Badass, Rhi” hat. Yeah, I have one of those.

It’s tough running your own business. Especially when your business is still rather new and there’s only one person trying to make it rain glitter every day. When you’re offering a high end service, and living and trying to promote your business in a tricky demographic area where it seems no one finds value in what you’re offering, it’s especially hard. But yesterday, immediately my sense of worth improved ten fold after hanging up the phone. A new action plan, a few strategic steps and so many exciting new details later, I’m ready to create awesomeness in every little pink-infused corner of my world. I feel excited, hopeful and good. I feel like someone else, two someone else’s, openly understand and embrace the potential I know I have.

Sometimes I sit back here and look at my day. Just any given day listed out in my adorable Martha Stewart planner (I have the Tiffany blue one; obsessed). From phone calls about table runners, timelines that go on for days, hotel reservations, puppy training (does the biting ever stop?) wondering when the next paycheck will come in, feeling guilty for not going to the gym, missing my family, missing my friends back home, somehow getting through most satisfying and equally long wedding days I’ve known; it’s crazy easy to get caught up and overwhelmed with things. As a worrier by nature it often feels like I’m losing grip on my own reality and I’m doing everything to avoid anyone from seeing. Don’t drop the ball Rhi, don’t drop the ball.

More than often I feel embarrased that I spent six years of my life studying for a job I don’t have now especially when I see my former classmates working 9 to 5′s which are I’m sure salaried positions. Did I take the easy way out? I feel like I created my own ‘job’ because no one else out there was going to give me one. I feel spoiled because I have a husband who supports my business and understands the first few years are the hardest. It’s a constant inner struggle at times. Except, last night when I stood back and closed my laptop at 9:30 pm, I was in all honestly silently blown away. I’ve never really stopped to soak it all in. To appreciate things I’ve learned, accomplished, tried, failed and succeed at. I gave myself my first high five yesterday.

Guys, I am excited. Nothing else accurately describes how I feel about things moving forward. I said this yesterday to the girls on the phone because it’s the only way I could properly describe (metaphorically of course) how I see my own brand, but my current brand reminds me of hair. Hair that’s a bit flat, hair that looks fine but could use a few highlights and maybe a blow out to be a bit better. And perhaps a trim to the ends. Multi-dimensional. With layers. In a nutshell, HGE is going to the salon.

Happy Friday, blogettes. Thanks for sticking along on my journey xoxo

P.S. Today I have a fun little project happening in my home for Style Me Pretty. Follow along here for more!

HGE Classic Feminine Bouquet Recipe

Oh good morning, bloggies!

Where oh where has our summer gone? I’ve been so wrapped up in wedding season that I haven’t even realized how quickly the days are flying by! Luckily my days have been filled with sweetness and the heavenly scent of fresh flowers being bundled into pretty bouquets. I’ve been working on making some changes to the services I will offer through Hey Gorgeous Events which has lead to some fun flowery shoots like this one. Kelly Sweet is the genuis behind the gorgeous, dreamy-like images (check out her blog here!) and the lovely ladies over at the Wedding Chicks featured this bouquet in their recipe section here.

HGE Classic Feminine Bouquet Recipe

• 3 white clematis blooms
• 7 ivory vendella roses
• 3 stems pink spray roses
• 9 white stock stems
• 11 Sarah B pink peonies
• 4 David Austin blush garden roses
• 3 pink sweet pea stems

Shall we add a little gold to the bouquet too?

I had so much fun creating this bouquet and yes, it is rather large but you can never have too many flowers in my opinion :) For everyone who asked on the Wedding Chick’s post, the dress was purchased in 2010 from Lulus. Unfortunately it is no longer available but if I had a dollar for everyone who asked where it is from I’d be one wealthy chick. The gown is the one I wore during the dancing portion of our wedding reception. More photos from that day can be seen over here and here. xoxo

P.S. I am off until next week for a Thursday rehearsal and Friday wedding in Grosse Pointe, Michigan. This super sweet client of me (and former teammate) is near to my heart and her wedding has been such a labor of love. With full service design and planning, I can hardly wait to show you all of the details that are going to make this wedding so darling. Feel free to follow along on my Instagram where I always post wedding day teasers from my events. I promise you’ll love this celebration!

Confessions of a Rebrand

You know what I’ve loved most about this whole rebranding process? It’s made me think. It’s made me think really long and hard about so many itty bitty parts of my business that sort of all collided into one whole before. I love breaking things down into little pieces. I love looking at each part of every puzzle but have never thought to fully do the same with my own business. At least not as specifically or in the way that this process has made me do. Backend business structure, collateral, phone calls, emails, logos, color schemes, pricing, client experiences, ideal clients, who I am, what my goals are. Get.me.some.wine.please.

One of the things though, that’s really had a profound effect on how I view my brand is articulating who my ideal client is. I used to think my ideal client is someone who will pay money to work with me. What’s more ideal than someone who wants to give you business right? If this person happened to share my values, share my style, appreciate what I do and what I can offer then that’s simply a bonus on top of booking them as a client. A double bonus in my mind? Someone who could openly trust me and my direction in the design department. There’s nothing more fulfilling than a client who trusts my vision and ideas.

I put together a Pinterest board illustrating my ideal client. Hello! This was such an eye opening exercise. Not only was I able to visually see in front of me a portrait of the clients I hope to have, but my ideal client turned out to be someone I could be friends with, really. Someone who shares interests, passions and likes with me. My ideal client is someone who could sit back and trust that they’ll be taken care of. My ideal client perfectly matches everything I am about professionally and personally. How cool is that? How cool is it that I get to have a brand made all for me that matches this portrait to a t? Pretty cool I think.

I think my ideal client would enjoy the above, too. You know, making sure their paper products are styled perfectly. That Beth Kaye and I are such a good team and I adored working with her in June at Dallas and Ashley’s big day. Love you, Beth! If you’d like to read more posts about my rebranding adventure click here and read on. My brand prep book has been officially handed in and my phone calls with Lara and Emily are scheduled for the end of July. More exciting updates to follow soon!

Enjoy your day, blogettes xoxo Photo by the amazing Richelle Hunter who second shot with Beth that day :)

Jessy + Erik {E-Session by Michael Murphy}

Aside from the obvious that I haven’t blogged in centuries (an entire biz rebrand, full on wedding season, search for an employee and a new pup will do that to a girl, phew!) today I’m fully planning on making it up to everyone. See, below I have some photos to share with you of the fantastically amazing Jessy and Erik. Oh Jessy and Erik! Where do I even start with you guys? You two are one of the most rad couples I know. And I know a LOT of couples so I promise that’s saying a lot here.

Aside from being super awesome people, Jessy and Erik are also two of my clients, getting married this August at Crooked Creek Ranch. Their rustic barn wedding is going to be a jam-packed with coral and peach details, a bit of chevron and a whole lot of personalized cuteness that I am so excited to be able to share with you soon. But for now let’s all soak in the sweetness that is Jessy and Erik through their gorgeous e-session shot earlier this summer. Michael Murphy is also shooting the wedding and I’m so stoked to work with him I could do happy dances around my entire house. Enjoy the eye candy, sweet bloggies!

Oh and if you’re not convinced that these two are just the sweetest, let it be known that Jessy and Erik currently live in Chicago with their adorable bulldog whose made a few cameos during our various skype dates. I totally love how involved Jessy and Erik have both been throughout the process because any groom who gets super excited to show me the tie he’ll be wearing on his big day is my ideal client. And Jessy, well you had me at “individually sewn napkin rings.” Seriously, that’s happening.

And now for two of my personal faves. Good old fashioned black and whites.

Happy Wednesday, all you gorgeous people! xoxo