FAQs: Gaining An Instagram Audience

Let me start by fully admitting to the following: j’adore Instagram. Not only do I enjoy updating my photos and following others but I really rely on Instagram to help build my brand. I’ve recently been asked by a few colleagues how to effectively use Instagram to benefit building a better business and I thought it would make for a fun blog post. My followers over on this incredibly popular iPhone application far exceed the number of people who like my business facebook page or who follow me on Twitter, and on some days even outweigh the amount of hits I get here on this blog. Realistically a big chunk of why I have a faithful audience is because Instagrams allows me an easy and fun way to represent my brand. Let me explain this a little.

When it comes to maintaining my instagram feed, I strive to stay consistent, appealing and most of all in line with my personal and buisness brand, and the things I love. For example, if you check out my photos on instagram chances are you’ll find common threads throughout my photos. Like shots of my Starbucks cups, my trips every weekend, the florals I’ve designed, the weddings I’ve styled, snippets of my home, photos of the cutest pup ever and of course sneaks of projects I’m working on. My photos are posted with a decent amount of time in between to keep people excited for the next upload, and I never instagram an image unless it was taken in the right light, from the right angle. If I don’t dig the shot chances you won’t either.

Staying consistent when you’re trying to gain an audience on any form of social media is key. For example, Stace from anastasiamika on IG always has the cleanest and loveliest lit photos that detail simple items from gorgeous strands of ribbon, to her fave cup of tea and sweet little knick knacks. Similarily her brand is all about simple but sweet touches and the most gorgeous handmade stationery and cards. If you follow Lara Casey either on Tumblr or through MTH, you’ll know she has a passion for God and of course her sweet daughter, Grace. Her instagram feed is appropriately filled with photos illustrating her life as a Mom, as well as daily blessings she in constantly staying thankful for. With a simple photo upload these ladies stay true to their brands and allow readers to come to expect a pattern of activity that they love and look forward to.

If you’re looking for a way to gain an audience, try to start out listing your top three inspirations or people you love to follow. List out all of the reasons you can think of on why you enjoy staying up to date on their daily happenings. Start to brand yourself in all you do and find something that makes you unique. Maybe you love fashion so every morning you can upload a photo of yourself in your outfit of the day. Try taking a photo of your outfit from a unique angle and upload the photo at the same time every day. Perhaps you’re trying to juggle being a business owner with being a better cook. Upload an artfuly arranged shot of your cooked up creations before dinner each night, explaining what you made and how tough or easy it may have been. Whatever it is you like or do, find a fun and unique way to share this with the world via your Instagram feed.

So tell me are you a fan of Instagram? Tell me below who some of your faves are to follow and why! And in the meantime I’m off to a property assessment for a 2013 private residence Labor Day wedding. It’s going to be a nautical themed fete infused with Kate Spade charm. You can bet I squealed a little when I heard those words! Happy Monday, bloggies xoxo

20 comments on FAQs: Gaining An Instagram Audience

  1. Your photos are definitely representative of your clean and sweet style. Instagram is such a cool way to quickly connect with people and get a pretty glimpse into their lives. I do try to make sure I take bright, fun pictures as well otherwise why instagram it right?

    xoxo,
    Chic ‘n Cheap Living

  2. This is SUCH an awesome post! I heart Instagram but have never really viewed it as anything other than a way for me to personally connect with my audience, not necessarily as an extension of my brand/business. You’ve just changed my mindset- thanks girl!

  3. Great tips! Thanks for sharing, as this is something I need to work on – consistency in branding! I never really thought about posting on instagram without using the vintage coloring – maybe I will start trying it with natural light to help with branding! thanks :)

  4. Kristin on

    I just started using it personally a few weeks ago…but it’s in the cards for BonBon. Great piece!

  5. I love your instagram feed. It is full of pretty inspiration and it accurately shows your good eye for detail :)

    I love the idea of using it to grow your business or brand too! You are so clever!

  6. Holly on

    I <3 Instagram. Sometimes I love it more than facebook, twitter & blogs – because it's so quick & easy & yet still tells a story. I also love following your Instagram photos :) I'm in the middle of planning my own wedding & I love to see all the weddings you're working on :)

  7. We love that you are sharing Instagram advice. Your feed is so beautiful and full of lovely inspiration. It is definitely a true representation of the brand you have created. We get so excited to see what new photos you post each time it pops up on our feed. Having started up our own Instagram recently, your posts have inspired us to put thought into what we are posting in hopes of expanding our audience and keeping followers excited. Thank you for sharing your advice and thank you for providing great inspiration through Instagram and your blog.

    xo, P + M

  8. Ana on

    I love this post! And Instagram. I guess I never thought of it as a way of gaining audience. Thank you for the tips!

  9. Laicie on

    SO useful — as always. I am completely obsessed with Instagram… but always struggle with bringing my images up to the level I’d like them to be.

  10. Lara on

    Thank you for this encouragement and for being the leader that you innately are. J’adore YOU.

  11. I just got your comment on Instagram! You sneaky lady! You’re oh so sweet for including me in this. I’m honored (and blushing quite terribly). Thursdays are my blog-catching-up-days so I’m glad you left me a little hint to check earlier! You’ve made my week. Love you, sweet Rhi!

  12. michaela on

    Such good advice. Yours is my favorite not only cause you’re one of my sweetest friends, but also because your pictures are gorg. Also…you’re hilarious for changing out the photo in this post ;) xoxo

  13. Love this post! Such great tips for building a following on instagram! and also sharing some IG users to follow :)

  14. Love this post! Such great tips for building a following on instagram! and also sharing some IG users to follow :)

  15. Lara on

    Well, I commented and I don’t think it went through yesterday. : ) Thank you for this amazing encouragement and for being the LEADER that you are! You inspire me, Rhi!!!

  16. I always have Instagram photo envy when I look at your photos and I actually will go directly to your feed to make sure I didn’t miss anything. Yep, I am your IG stalker. Your points are so true and make a lot of sense especially when you are Instagramming as a business also. One of my favs is Rinserepeatblog. She always has the prettiest lighting!

  17. Instagram is my fav and I love seeing your pictures. Although I wish you posted more!!! I love seeing you cute little family and of course your beautiful face! xoxo

  18. Thanks for the advice girly! You’re so smart!! xoxoxo

  19. brandi on

    Love instagram! I cant believe I’m not following you! so excited…
    follow me back! @BrandiScarpelli
    xx
    b

  20. Jillian on

    I really like your tips here. Very well thought-out. I’m such a fan of Instagram. I think it’s a great way to connect with other bloggers. Sometimes, you don’t have time to visit someone’s blog and with IG being so instant, it’s easy to just say a quick hello or give a ‘Like’.

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