There’s a certain something I love about social media free weekends (some of you know what I mean here). Namely the extra time on my hands to brainstorm, think and just dream without any influences from anyone else and their doings around me. Since 2013 kicked off I’ve only had one weekend that involved any involvement with my social media accounts and I have to say I noticed a difference in how I felt come Monday morning, versus how I feel when I take a break for 48 hours. This past weekend was no exception as I spent a ton of time doing more necessary soul searching.
With that being said, I’m working on shifting my focus a little bit for the 2014 season. And here’s a big part of why. Last fall, in the midst of my big rebrand, I got a call from a sweet bride to be who needed wedding planning help. She was (and still is very closely with me) planning a summer 2013 wedding in Michigan from Chicago and although she had booked a venue already she was clueless as to what should come next. A few phone calls, many emails and a signed contract later, I found myself reviewing her client questionnaire only to be staring at my screen in disbelief. Next to the part that on the questionnaire where I ask clients what their designs inspirations are read the following list:
‘Shabby chic, fantastical, unicorn, rainbow, fairytale, hard contrast, soft transition.’ Uhm?
Without going into too much detail because I’d love to share that in a future post with photos from this fete, I can tell you this much. This bride and groom have done more for my love and appreciation of what I do then I could have ever imagined. I’ve fallen in love with my job all over again. Within 48 hours after reading that questionnaire, my complete shock for an out of the box design inspiration turned to absolute delight as I began to plan a wedding that will no doubt be an incredibly unique and one of a kind celebration. My clients have trusted me, welcomed my ideas and given me creative freedom to infuse their big day with the most remarkable details that represent all of the above design inspirations. My heart is on fire. And I’m just itching to bring fifteen pages of quirky, crazy ideas to life for two deserving people (check out #shabbychicglitterunicornrainbowwedding on Instagram for previews before June 2nd!)
I started my business in 2010 to do a few things. The first was to help brides and grooms plan remarkable weddings, the second was to help brides and grooms have gorgeous weddings, and the third above all else was to give brides and grooms an unforgettable client experience. It’s always been about giving an experience for me. It’s not so much about giving a tangible product but instead handing over something that has to be felt. And how can I do that? In telling my client’s stories from start to finish with killer details, organized and streamlined planning strategies, awesome and like minded vendors on board and colors, textures, florals and decor that are stupid good. Like so stupid good you could oh my GOD out loud. With a whole slew of amazing 2013 and 2014 weddings ahead of me, I’m setting out to do just that.
While nothing much is changing here and I’ll still be offering full service planning (and highly recommending this to any future clients interested in HGE’s design, decor or floral services) I want to start marketing myself as more of an event designer. Planning an event for my sweet Taiwanese and Southern bride and groom I described above has been like planning and designing a massive inspiration shoot; that’s the real deal with vows, and guests, and heart and soul. Bring me more events just like this please. Where couples have stories, and interests, and visions and a passion for something a little out of the box. I’m going to continue to create, and build, and do the unexpected. Come along would you?
Visit here to inquire about HGE’s 2014 creative event design, floral and full service planning offerings. I’m excited!
Photo by the amazing Kelly Braman Photography from this editorial seen here xoxo