hey gorgeous events Archive

The HGE Studio Part I

Let me tell you a little secret. I’m an extremely decisive person and 99% of the time have my mind made up before I can even believe it myself. I’m not sure if this is a quality I’ve had most of my life but in addition to my decisiveness I’m very good at listening to my gut and making decisions based on intuition. Case in point, about two months ago I really started to feel the effects (both positive and challenging) of a growing business and I decided to start looking into an outside office space and studio. With little knowledge on commercial real estate but a gut feeling that starting this search would be a good idea, I set out and toured what felt like all of Grand Rapids, calling in circles, visiting almost seven potential spaces that fit my needs and price point and then boom I found one! I was ready to sign on the dotted line, get my keys and make magic happen. Here’s that diamond in the rough everyone, myself included, seemed to love.

Studio

But something didn’t feel right. And I don’t just mean that iPhone photo above. Ick sorry!

I forgot to mention that sometimes in addition to being very decisive, if I’m on the fence about something (which hardly happens) I tend to lean on others to gauge their opinions and ultimately what they would do if they were Rhi. Such was the case a few weeks ago when almost every single person in my circle had an opinion to share; and let me point out I am so grateful for my smart, wise, courageous and smart friends. I value their opinions and trust their judgement. But then I thought I should call my Dad. You know, the one who started his construction business alone with a young entrepreneurial business loan 25 years ago. The one who worked his tail off over the past 25 years to go from a small business that served small construction needs to an Incorporated business with a fleet of vehicles, 80 plus employees and a roster of business across the country and internationally. And most notably he’s the one that move after move, would make his office work in a spare room or the basement of our home. Here’s a man selling multimillion dollar building contracts from the comfort of his small, cozy, home office, and one who continued to do so until he absolutely had to move to an outside space that could accommodate his needs. Surely my Dad would have advice for me.

The thing I love about my Dad, and my Mom, is they tell me things I don’t want to hear. I used to hate that but as I get older and wiser (ha!) I learn to secretly love learning from and taking their advice and opinions to heart. My Dad’s initial advice on the space, before I could even tell him about those beautiful windows and that yummy light and the cheap rent, was ‘Don’t do it.’ Then this weekend he had a chance to see the studio, the building, the surrounding area, the whole nine yards. And and Sunday before him, my Mom and my Grandpa left he told me, ‘Remember Rhi, increase your revenue, decrease your overhead. And don’t do it.’ Wow. Talk about getting the opposite of what you really wanted.

I have a sweet friend and together we have accountability dates once a week. We talk about our goals, challenges and one thing we did well from the week prior. My one thing I did well from last week was taking my Dad’s advice and more notably my Mom’s points to heart as I continue to sit on the fence with this studio space. In the heat of my excitement I didn’t think about the things I should have like the lack of running water, at all, in the studio. My flowers wouldn’t jive well with that. I didn’t think it would be a big deal that our Michigan winters will absolutely freeze my tail off and probably drive me to crank the heat resulting in a ridiculous heating bill; when a big, grown man who leases the space next to your potential one tells you Michigan winters are miserable in said building, that’s gotta count for something.

These next few weeks will mark the start of my 2013 wedding season. My first wedding this year is my unicorn themed wedding and ironically enough the first event under my new brand. I’m. So. Excited. I’m also trying not to make a decision on a space (which I’ve decided I do absolutely need whether it be separate from my home or a revamped basement space) just because it’s exciting and fun. I want this to be a smart move and something that feels so good in the end because I did it the right way. In the meantime, I’ll be spray painting more cones for the unicorn inspired garlands you’ll see at June 2nd’s event and reviewing some pricing and plans to redo our entire unfinished basement. The smart biz move here would be to review all of my options before making my final move right? Right.

If you’re a business owner with a studio of your own I’d love to hear about your experiences! Obviously there are variables in every business wedding industry related or not (how much you make, how often you meet clients, what your inventory is like, what market you’re in, what your future business plans entail) but I’d still love to hear different perspectives and stories :) Happy Thursday, friends! Soak up that gorgeous sunshine out there xoxo

HGE Mother’s Day Flowers

Guys, I’m so excited about this post today. Not only because it includes a pretty picture like this one below…

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But because I happen to think I have the best Mom in the whole entire world, and I’m thinking most of you out there probably think the same thing about yours too. So to celebrate all of those amazing Moms out there this Mother’s Day I thought it would be appropriate and oh so fun to offer lovely pre-ordered arrangements for customers in the Grand Rapids and Rockford, Michigan communities. I’ll be designing and selling arrangements like the one above, filled with peonies, roses and other yummy pretties your Mom will love, all tucked into a sweet little clear hobnail vase (for pricing on an arrangement of this size with these blooms please contact me). The vases will be packaged with tissue and ready to go either late in the afternoon of May 12th or the morning of May 13th. Delivery to certain areas is available at a minimal fee but if you can pick up your blooms in person, I may have some fresh baked cookies for you as a treat. And a high five for being so awesome and supporting a small business much like the one run by yours truly.

To order an arrangement for your Ma, email me over at hello@heygorg.com and we can chat about all of the details! I can’t wait to infuse my surrounding community with a whole lot of Hey Gorg goodness. Have an amazing morning, friends and stop by Kelly Braman’s blog today to say hello! She took that beautiful photo you’re seeing up there xoxo

Hey Gorgeous is Hiring!

Phew! This is an exciting/nerve-racking/timely/exciting – oops I said that already, didn’t I? This is an exciting post.

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The time has come and I need an intern, guys. Things are growing here at HGE and picking up faster than I could have imagined (in a good way of course and let me make it clear that I am so so grateful) but it’s finally time to start looking to take on one intern for my 2013 wedding season. I’m hoping to get one groovy chick in here over the next few weeks to start learning the ropes and getting caught up to speed on the Hey Gorgeous approach and it could very well be you!

Just as a heads up, this position is unpaid but can absolutely be used for college credit in a related field of study. The ideal candidate will be responsible for being in the Hey Gorgeous office at least once a week with the opportunity to assist along on editorial shoots, vendor appointments, floral prep and design days. I’ll also be expecting my intern to be able to assist with day of duties for spring and summer events with the potential to get paid half way through the season; and don’t worry those 6:00 am wedding day start times always come hand in hand with Venti Starbucks lattes.

So if running a small business sounds like it’s your thing and you’re looking to learn more about event planning and design, please inquire with a resume, general introductory email and a statement of why you feel like you’re the best fit for the Hey Gorgeous brand. You can email your goods to me, Rhi, at hello@heygorg.com and please know the deadline for applicants will end next Friday, March 22nd. I will be sending out more detailed responsibilities and job description lists to qualified candidates as they come in. Please note you must live in the surrounding Grand Rapids area to be considered for this position. And you must love Starbucks. And hyper puppies and snuggly Siamese cats. For real though.

Much love! xoxo

The HGE Relaunch Party Details!

I feel so grateful, guys. And lucky. In December I hosted a party here in our home to celebrate the relaunch of Hey Gorgeous Events. About 40 industry and non-industry friends came out to enjoy appetizers and drink mimosas with me and it was the perfect way to end nearly a year’s work of rebranding and preparing for the unveiling. My sweet friend and colleague Leah Mullet came over a little earlier that Monday night to snap some shots of the party details for me, and I’m so happy she was here. She chatted with me while I curled my hair, zipped me up into my dress and even gifted me with the sweetest present ever before things got started; a lovely card and a giant Henri Bendel peony candle I had been lusting after. After deciding at MTH in October that my ideal day started with a lit candle in my office, she decided to get me the biggest size possible. It’s March and already I’ve burned through that entire thing. Oops!

My sweet neighbors, Tara and Joey, kind mother in law, Pat, and handsome hubby were on hand to that night to help with setting up, serving, coat-getting and cleaning. And all of you were there and here to leave the kindest comments via Instagram, twitter, facebook, snail mail and even Ustream where I streamed parts of the party live. I went to bed that night like a little kid on Christmas morning. My heart nearly exploded with contentment and joy. Enjoy some of the party detail shots below! And check out #hgelaunch on instagram to see some photos of the amazing people that made it out that night! I told Leah not to worry about guest shots so she too could mingle and have fun with everyone.

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This is me before the party started. I’d like to get those giant balloons permanently blown up in my home.

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We all know I have an unhealthy addiction to Starbucks so I thought it would be fitting to have a take home swag ‘cup’ for each guest. They were filled with delicious treats from Nicole at The Caramel Jar, custom HGE pencils, some amazing new branded buttons from Ashli at Big Yellow Dog Designs and handmade peony soap as a nod to one of my favorite blooms. I hand wrote gold ink messages on the side of the cup, like they do at Starbucks when you order a drink and displayed the cups on my mint dresser in the entryway to our home. This was one of my fave details!

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In the kitchen we had a fruit mimosa bar and pop, beer and water. Our unfurnished and undecorated front room actually came in handy that day and served as the perfect empty space to set up a little bistro type area for guests who wanted to sit down. Funny enough most people hung out in the kitchen and dining room during the beginning of the night and the bistro area looked lonely. But come 11:00 pm (I thought people would leave by 9:00 at the latest!) there were about 15 of us sitting in the ‘bistro’ area eating Sweet Heather Anne treats and laughing together by candlelight.

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I ordered all of the appetizers through The Gilmore Collection. A 2011 bride of mine used them for her wedding food (they are amazing!) and they own close to 15 restaurants in the city here; I couldn’t imagine ordering food through anyone else! They were a pleasure to work with and we’re so helpful in coming out, delivering and setting up the food.

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As a memento to the entire rebrand experience I had a shot from a shoot I designed and Cyn Kain photographed blown up and make into a canvas. I asked every guest to sign it with a note of encouragement and it now hangs proudly in my office. My favorite part was when Molly Jacques signed her name in calligraphy (with a Sharpie mind you) on the canvas. Molly created my logo and it was like coming full circle to have her art work on that canvas too.

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The desserts were made by Sweet Heather Anne and she’s one of my faves in Michigan for delicious treats. Lucky (or unluckily depending on how you see it) we had a ton of leftovers after the party and Andrew and I ate peppermint dark chocolate cake truffles for breakfast all the way up to Christmas. I’m not even kidding. The treats were a hit and loved by all! Thankfully our IKEA console table and my cake stand collection served as the perfect way to display them all!

Dessert

And last but not least here I am putting on our bluetooth speaker system for some tunes just before the party started. It was about 6:29 pm here and no one had showed up yet. I honestly thought no one would come! And poor Leah and Andrew had to keep telling me to calm down. Like clockwork, the first guest rang the door bell at about 6:34. I think Rihanna had come on at this point so I Was singing my heart out. Who knows, all I know is I was and am very happy.

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Happy Thursday, blogettes. xoxo

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Photography: Leah Mullet Photography / Desserts: Sweet Heather Anne / Dress: Rent the Runway / Catering: The Gilmore Collection / Flowers: Hey Gorgeous Events / Table Rental: Baker Rental / Linens: BBJ / Favor buttons: Big Yellow Dog Designs / Caramels: The Caramel Jar / White console table: IKEA / Mint dresser and blue bar cart: Vintage / Black chairs: Events by I Candy

The Threat of Theft

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Oh my GOSH. Last week guys? Oy!

If you follow me over on Instagram you’ll know it was brought to my attention last week that I fell victim to a terrible instance of brand theft and logo infringement. A woman in Cape Town, South Africa stole my logo claiming to have designed it herself (she did remove the hummingbird and word ‘Events’) and decided the Hey Gorgeous brand name was awesome enough to become her business name too. She launched her business exactly one month after the new Hey Gorgeous Events went live in December and the worst of all, has been using my logo on her labels and packaging. I was absolutely devastated to see everything in front of my own eyes and a bit shocked that people like this even exist.

“The threat of theft is the cost of business.” I read this on Unfettered Ink last year and immediately saved it to my desktop. I’m very honest, transparent, giving and kind both in business and life, and owe a lot of my success to that. But then there’s days like last Thursday where I feel like it’s easier to have your identity, photos, work, ideas, logo and even your business name stolen from you when you put your heart out into the open. So maybe I should scale back on my blog posts to prevent more instances like this. Design less editorials. Talk less about going after my dreams. Or get rid of the authentic and beautiful brand I’ve worked so hard to build. It’s easy to settle when we feel defeated right?

Here’s what I think though. Now that I’ve had a bit of time to calm my heart and think clearly.

Instances like mine from last week fuel you up and motivate you to be that much better. They drive you to protect yourself and your ideas more intently. They bring to light how incredible friends, family, clients and acquaintances are when they do the right thing to support you and stand together in a fight for what’s right and what’s fair. And best of all days like last Thursday teach you about grace and holding your head high when you feel like you’ve been punched in the gut. I’ve also learned that you can be the nicest, sweetest, hardest-working, most talented, quirkiest, funniest or established individual the wedding industry, or any industry for that matter, has ever seen and someone is still always going to have a problem with you, find someway to bring you down, and take what yours. Don’t let them.

My dear friend and colleague, Courtney Dellafiora, recommended an amazing book to me last week in the midst of all this craziness. As someone who has experienced her own share of copy cats and thieves, she told me that the best way to make it impossible for people to copy you is to implement so much of YOURSELF into your brand that there’s no logical way anyone could get away with stealing. And I’ve always believed so fully that my brand is what it is because it’s so personal. So I’m going to keep sharing, and keep being me because I sure don’t know any other way. I hope all of YOU will tweet this post and facebook it and pin it and email it and share these words so that artists, creative types, business owners and authentic, good, true and honest people can thrive and succeed just like they are meant to.

So whose with me?

Photo above by Leah Mullet. Complete with MY logo on MY tote bags for clients :) Isn’t it pretty?